This new luxury high-rise condo real estate building in San Francisco’s embarcadero was being designed by world-renowned architect Hani Rashid who is famous for his use of collapsable spaces and moving walls.

My team at that time was asked to create a brand strategy, identity, brand guidelines, audio branding, active branding, signage, advertising, website, interactive sales kiosks, sales collateral and materials, Direct mailer, etc.

San Francisco, CA