In June 2001, construction started in Dubai for 2 man-made islands to be built. Jameira, the first island and Palm Jebel Ali, the second were created in the shape of palm trees that ere so large they can be seen from space.

My team at that time was asked to be the branding, marketing and design firm to handle all of the branding work for 4 years on this project, which included, brand strategy, naming, identity development, print and digital sales materials, videos, renderings, VR, advertising, collateral, interactive sales kiosks, brand architecture for 27 resorts, brand style guides and guidelines, promotional items, theming and naming of all of the streets, convention center graphics, website, and more.