Syngenta, a global company facing a tough challenge: how to feed a rising population, sustainably. Their world class science and innovative crop solutions transform how crops are grown to enable millions of growers to make better use of available resources.
They were looking for a solution to managing their thousands of brands and all of the brand guidelines for each.
EverBrand was asked to design a UI/UX prototype of a digital brand management system to showcase how to take many brands and details for each and create a mobile app that a country director or agency can easily navigate to get brand standards.
This required partnering with a technology company, designing the pages and user experience and information architecture.