Microsoft was looking to expand and grow its MSN brand from a new site for 55 year old men, to a global brand that brings you all of the content (for all ages) of the web to your fingertips.

My partner companies at that time, McCann Ericsson, FutureBrand and my team collaborated on global research, brand strategy and positioning, new identity, content strategy, global guidelines, internal and external launch, animation, signage, launch campaign, digital guidelines, stationery system, presentation graphic, tradeshow graphics, brand architecture, and many more items.

Seattle, WA