SELECT PORTFOLIO

Brand Identity Development

<p>Store Design: signage and tagline</p> — Store Design: signage and tagline

<p>Research and Ideation</p> — Research and Ideation

Brand Strategy and Positioning

<p>Marketing / CRM planning</p> — Marketing / CRM planning

<p>Store Design Concepts</p> — Store Design Concepts

<p>Store Design Layout</p> — Store Design Layout

<p>Store Look and Feel: retail area</p> — Store Look and Feel: retail area

<p>Store Look and Feel: retail area</p> — Store Look and Feel: retail area

<p>Store Look and Feel: cafe and waiting area</p> — Store Look and Feel: cafe and waiting area

<p>Store Look and Feel: gallery display of options area</p> — Store Look and Feel: gallery display of options area

<p>Store Look and Feel: specialty ceilings</p> — Store Look and Feel: specialty ceilings

<p>Store Look and Feel: retail branded tables</p> — Store Look and Feel: retail branded tables

<p>Funshops classes and party themes: naming and branding</p> — Funshops classes and party themes: naming and branding

<p>Store Look and Feel: Themed experiences</p> — Store Look and Feel: Themed experiences

<p>Stationery System</p> — Stationery System

<p>Website Design</p> — Website Design

<p>Sales Sheets</p> — Sales Sheets

<p>Private Label Package Design</p> — Private Label Package Design

<p>In-house Package Design custom label maker for craft products</p> — In-house Package Design custom label maker for craft products

<p>Promotional items / giveaways</p> — Promotional items / giveaways

<p>Specialty branded security badges that have matching codes for parent pickup.</p> — Specialty branded security badges that have matching codes for parent pickup.

<p>Laser-engraved gift basket bases</p> — Laser-engraved gift basket bases

<p>Loyalty Program cards and forms</p> — Loyalty Program cards and forms

<p>Branded Creative Excellence Awards for customers</p> — Branded Creative Excellence Awards for customers

<p>Employee Uniforms</p> — Employee Uniforms

<p>Store branded gear</p> — Store branded gear

<p>Advertising </p> — Advertising

Cooks & Crafts: Brand and Retail Store Design

Cooks and Crafts was a new retail destination idea.

Created the brand strategy, identity, product branding, private label and house brand packaging, signage, banners, website, store graphics, store concept, collateral, promotional items, naming for all themed classes and parties, events, custom products, screen slideshows, investor presentations, shopping bags, tables, uniforms, and more.

Flanders, New Jersey

PROJECT DETAILS