Emergent Systems had a Knowledge Management software called E2KS. The branding was done internally by engineers. With some success with this software, Emergent saw the need to professionally brand, design and re-launch their product.

EverBrand was brought in to define a brand strategy and positioning, new name for product, logo, sales story and presentation, tradeshow graphic banners, posters, website, slight refresh of UI icons, collateral materials for sales and blogs.

Detroit, Michigan