This Northern California company first had a printed their golf lifestyle magazine, and then years later shifted to digital distribution through PDF files.
I was brought in to help them enhance their brand and user experience for the reader / viewer and help design a private label program for their content.
Using an interactive ePub3 InDesign environment, I design an entire new template and user experience to the magazine and then worked with this group on designing and producing over a dozen interactive magazine editions.
New work included a new identity, email design, landing page design, sales and marketing materials, format, user experience UI/UX icons and functionality such as mobile slideshows, photography selection and enhancement, video, interactive scrolling and links and hot spot maps and artwork for deeper content exploration.
I also coordinated technology partners and content management.
Location: Pleasanton, California
